Consumers today are using the internet and mobile technology to connect in networks and conversations, creating a world-wide community.
With one click they can read newspapers, shop, visit the museum or send virtual gifts anywhere . Technology gives them instant access to information, entertainment, and merchandise. Telephone and television were for many years part of everyday life, but today their functions are merged with those of computers and new opportunities are constantly offered to people.
Unfortunately new issues are rising today in the area of consumer protection, and authorities are yet to be trained to cope with them. To deal with new concerns in the new market of global high-tech, the civil society, educators, the business community and government should join forces to design and implement measures to protect consumers in the new environment, through promoting competition and encouraging technology development in this direction